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X-RAYING THE CUSTOMER: The telecom landscape is evolving
fast, especially now that customers are able to express increasingly sophisticated needs. It is time to adapt marketing practices to meet these new challenges. |
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| > White paper |
X-RAYING THE CUSTOMER: The telecom landscape is evolving fast, especially now that customers are able to express increasingly sophisticated needs. It is time to adapt marketing practices to meet these new challenges… |
| > White Paper |
HANDSET PRICING - THE KEY TO 3 BILLION NEW SUBSCRIBERS ?
The mobile telecom industry is facing a huge paradox: While 80% of the world population is covered by mobile networks, only 25% of them have access to mobile services, hence a vast untapped market of at least 3.6 billion… |
| Finance: Enhancing customer definition and segmentation |
| This report shows how Squid created new customer metrics to refine the targeting of sales messages. |
| Telecom: Modeling and preventing churn |
This report shows how Squid helped a major Telco fight churn, by creating of a virtual datamart used
to build predictive models. |
| E-business: Analyzing and ranking purchasers’ profiles and behaviors |
| This report shows how Squid helped a major e-commerce site create precise usage and revenue metrics for sales & marketing purposes. |
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