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Adrien Schmidt explains the partnership between Amazon and Squid Solutions

Adrien Schmidt answered few questions about the Squid strategy with Amazon. He has been invited as a speaker to share his expertise at the AWS Summit in Paris.

Adrien Schmidt answered few questions about the Squid strategy with Amazon. He has been invited as a speaker to share his expertise at the AWS Summit in Paris.

1. Why Amazon invited you as a speaker at the AWS summit?

First of all it is a great opportunity for Squid to highlights its “know how”. The main reason why they invited us is because we have been working on their flagship cloud product Amazon Redshift. On Redshift we are one of a very few companies in France who have a real sizable track record on that technology. That’s thanks to the project we did with one of our US client ProQuest.

 “On Redshift we are one of a very few companies in France who have a real sizable track record on that technology”

2. What did you do for ProQuest?

We helped ProQuest to gather usage from all their different business lines and bring them into one usage hub which is on Amazon Redshift.

ProQuest is a leading online content aggregator for scientific publications, for the academic world corporate accounts and government. They have over 20 millions reference documents, e-books, billions of pages of content that are accessed in over hundred countries by thousands accounts.555752-adrien-schmidt

As other publishers on that market which is a market we know since we are working with other publishers such as Elsevier they needed a usage analytics platform to measure usage of that content. Usage is absolutely key in the shift on the content distribution business model from journos to paper use and paper usage, therefore they needed to provide their customers and publishers with up to date usage metrics. All of that with the finest level of detail need very advanced usage metrics for their own use (sales team – product development team).

We helped ProQuest to gather usage from all their different business lines and bring them into one usage hub which is on Amazon Redshift. We did that through a consulting project where we actually built the system itself: we integrated data and we helped them access the data with our own technology, the SquidBox.

3. Can you tell us more about the strategic partnership between Squid & AWS?

First of all we believe that Redshift is a real game changer in the big data analytics field. The reason for that is that Redshift dramatically reduces the cost of use and the cost of implementation compared to all other systems. Other MPP databases are long and hard to set up and requires dedicated hardware. Redshift is available in just a few clicks as many products on AWS. The second thing is a lot of companies need MPP databases. They relying on SQL to do advanced analytics in a very fast and efficient way. This is what Redshift provide and for us as MPP database specialist it is a huge gain to be able to leverage Redshift. We definitely want to roll out more products on RedShift and we are thinking to migrate our existing customers on RedShift.

“More projects, more customers on Redshift.”

We also have a project roadmap around Redshift: we would like to allow the latest version of our product, which is built around an API, to connect seamlessly with Redshift.

Our software will be used by clients in order to have the full benefit of our Redshift system through better applications using the data in Redshift. That’s what we want to provide in a way that can be deployed directly on AWS market place.

Through the partnership we also want to reach out with their consulting partners. We would train them on our technology so they could use it on their own projects and deliver value on a faster, less cost and complete on demand way.

4. How did you attract Amazon’s interest?

There’s no better way to attract big players than to show them that you can bring them business and that’s we did.

They were looking for demonstrated expertise. We didn’t show just through one project, we also wrote a benchmark. Julien did this article that benchmarked their latest dense compute configuration compared to their early stage dense storage configuration. We did some advanced testing (we needed that for our own project but we also wanted to share this expertise with the community). As a matter of facts we do set up a hybrid architecture using both dense compute and dense storage nodes for our client.

We have also an offensive communication strategy. Our communications manager Marine targets influential people through social networks (Twitter – Linkedin) in order to reach them and share expert contents from the Squids. That’s what we did with the benchmark written by Julien.

Adrien is going to be speaker at the AWS summit in Paris.

Join us! It is free and you can register here